That expression “don’t judge a book by its cover”: what a load of rubbish! What else am I supposed to judge a book on? The writing? No, don’t make me laugh! That’s the sad fact of it – we all judge things as we see them and very quickly, it’s just human nature. Make the wrong impression and it doesn’t matter how snazzy your cover is, you’re going to bomb hard.

Big businesses need to learn a thing or two about making impressions. Generally speaking they’re seen as the money-grabbing giants of the commerce world. And as far as energy-saving companies–can you think of a single one which is out there trying to get our attention?

That’s where Enigin come to the rescue; they may not be featured regularly in the newspapers, but that doesn’t mean they aren’t trying hard to get your attention, and for all the right reasons.

Now, when I mention the word “progress” I can guess what you’re thinking in relation to big businesses. You’re thinking of profits, right? Well that’s another area where Enigin excel. They’re constantly progressing, and, while they don’t try to hide that they are doing quite well for themselves, you can’t help but like them. It’s all good and positive stuff.

are a big business with big (and thoroughly decent) ideas about how to go about business. Check out their design blog. This particular post is all about the recent Nemex expo that happened down at the Birmingham NEC.

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