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All Good Stuff

All Good Stuff

That expression “don’t judge a book by its cover”: what a load of rubbish! What else am I supposed to judge a book on? The writing? No, don’t make me laugh! That’s the sad fact of it – we all judge things as we see them and very quickly, it’s just human nature. Make the wrong impression and it doesn’t matter how snazzy your cover is, you’re going to bomb hard.

Big businesses need to learn a thing or two Read the rest of this entry »

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